Marketing Director at Stay Alfred Vacation Rentals

I maximized brand sentiment through distribution strategy, search engine marketing, social media management, traditional media advertising and reputation management. In my two years in this position, I:

Implemented persona-based social media targeting to increase reach by over 1,000% while still increasing organic engagement rate.

Built nurture, drip, and ad hoc Email campaigns with sophisticated customer life-cycle triggers to book an additional $774,000 in marginal revenue per year.

Optimized RevPAR through yield management, adapting pricing models first introduced in the airline and hotel industries to give Stay Alfred an unassailable competitive advantage in an historically mom’n’pop sector.

Implemented content marketing and thought-leadership bolstered by public relations efforts to create a lasting trust-based inbound lead funnel.

Constructed a sophisticated multi-market SEM campaign in AdWords to guide prospects from awareness through consideration, to acquisition with an ROI over 800%.

Directed the marketing and advertising budget as the company grew from $2.4M to $24.4M in revenue.

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